Today, most people are ending their second week of New Year’s Resolutions and evaluating their progress. And this is the point at which many people realize that they may have made some pretty unrealistic goals for themselves. Well, not to be out-done, this is also the point in the year when we like to present our own goals for 2012. We have thousands, but, to save everyone time, we whittled it down to 5.
Our Top 5 Social Media Goals for 2012:
1. Clean Up Our Desktops They say that cleanliness is somehow related to godliness, and we think that’s a pretty good standard. So, we want to approach godliness by straightening out the documents and toys that cover both our computer desktops as well as the physical workspaces that surround our machines. Let’s revisit the world of file folder creation and, surely, some of this stuff can go in the trash. We may not hit the goal of godliness, but increased productivity would be fine, too.
2. Make Social Part of Our DNA We understand the power of social media as a separate communication channel for a brand’s customers. Now, let’s integrate social media into our projects, strategies and campaigns from the beginning so that interaction and dialogue are central to our clients’ long-term business goals.
3. Social is NOT a synonym for Facebook We’ve learned there’s more to social media than Facebook and even Twitter. Let’s introduce our clients to the broader spectrum of social media and the audiences that can be reached through great tools like Flickr, Foursquare, Ustream, Groupon, Tout, Viddy, Instagram, Tumblr, Slideshare, Reddit and let us not forget our old friend, the blog.
4. Use More Video We learned the power of YouTube in 2011:
- 3rd most visited site in the world, 2nd largest search engine
- 140 million+ unique U.S. visitors per month
- Over 3 billion videos viewed each day
Campaigns like Orabrush and Cheapster have shown that YouTube can actually be the centerpiece of an ad strategy. Video is also the easiest format to spread a message quickly through social media networks. Plus, it’s fun.
5. Remember the real meaning of “Social” The agency is filled with people, most of our clients live near one of our offices, and EVERYONE has a cell phone. Let’s take a little more time and reduce the amount of emails we’re sending to each other by doing more “real-time interfacing.” We also want to focus more on events during and around the workday where we can talk to the great people we work with that remind us why we chose agency life over, say, working in a toll booth.