Isaiah Mustafa AKA The Old Spice Guy has called out a handful of online fans to answer questions and thank them individually for their comments. There are a couple dozen short clips over on the official Old Spice YouTube Channel but here’s my favorite:
In addition to seemingly random people like raondy there, he also addresses some rather famous people:
Great idea all around. I wonder how long they’ll keep this up. Seems like it could really have some legs. Which one was your favorite?
P.S. Isn’t it great what you can do online and you don’t have to worry about media budgets or keeping it under 3o seconds?
UPDATE: Looks like they were at it all day. There are now over 100 videos up at the YouTube Channel. It appears Isaiah, the writer from Wieden and the rest of the crew made a day of replying to people’s reactions. Brilliant idea. And, from one copywriter to another, that’s some amazing writing, especially considering how fast that stuff was getting cranked out.